Hit ‘em where it hurts. The bank account.
My husband and I are in a town outside of Indianapolis for the next month or so, and I am having a hard time finding some of the things that I love to eat. So far, I have not been able to find Italian sausage that doesn’t have sugar, but that’s nothing new. However, I can’t find bacon without sugar here either. Ugh! Let me say that again. Ugh!
I cannot tell you how it makes me furious that companies put sugar in everything. Not only because I can’t eat them, but also because I believe that they are eroding our palates and our minds.
When I gave up sugar, my palate shifted. A lot. As a little kid, I loved Brussels sprouts. I loved cauliflower. As an older kid, teen, and young adult, I hated them. Hatred. Passionate, unyielding hatred. When I put down sugar in all forms except artificial sweeteners, and some fruits and vegetables, I gradually came to love them again. Now I also love chard, spinach, cabbage, broccoli, and mushrooms. I also enjoy carrots and squash, winter or summer.
By adding sugar and starch to everything, I think food companies are doing us a huge disservice. They are creating a culture that equates food with a “rush.” They are getting us addicted, as a society, to an additive that is cheap to them, but incredibly expensive, health and well-being wise, to us. They are setting us up to eat more than we know we need, and more than we want. They are getting rich off of giving us diseases and disorders.
I want to say clearly that I believe in personal responsibility. I don’t want to imply that I don’t. But doing what I do is hard. Seriously difficult. Worth it every time and in every way, but not simple. It takes a kind of determination and individuality, the ability to disregard the pull of “normalcy” in a culture that has taken up the mantle of pleasure over contentment, instant gratification over long-term fulfillment. And food companies are using our own survival/evolutionary instincts against us. They want profits to grow exponentially. How can they do that if we eat their food in moderation? The fatter we are, the fatter their profit margins are. Frankly, I think it’s sick. Morally bankrupt.
I know that many people can eat junk food in moderation. Bless them! To them I say, “Enjoy every bite!” But the rise of obesity in the western world shows that the way food is being produced, processed, and marketed is making most of us fat and sick.
And it’s making a girl who can’t find bacon she can eat annoyed and cranky. I don’t expect this to change any time in the near future. But I am going to make a recommendation to you. Read your labels. Even if you don’t change what you buy. Look at what these companies are offering. Notice them change. I have had to give up things I ate for years because someone decided to add sugar or starch.
But I will say this too. About 4 years ago, a company that made wheat germ changed its ingredients to add sugar. In that time, people who do what I do sent out the word to one another. We all stopped eating it. Now I am not saying that my small group was the reason, but less than a year later, the company changed back to the original, sugar-free formula. My guess is that the kind of people who eat wheat germ are generally people who care about what goes into their bodies. And when they saw that they were now getting sugar, they switched brands. Just like myself and others in my food community.
So remember that you can eat what you want, but also. you can vote with your wallet. And I highly recommend that.