Kurbo Your Enthusiasm
Buckle up, my friends. It’s a long one.
Let’s do it. Let’s talk about Kurbo, from the Corporation Formerly Known As Weight Watchers. *Sigh…*
I did a little reading, especially after all of the backlash that came up on my Twitter feed. Kurbo is an app. The app is free, but for $69/month you can get 15 minute coaching sessions with a coach. It’s aimed at children aged 8-17. It’s a “traffic light” system, with red foods being foods to eat only occasionally, yellow foods being foods to be cautious of, and green foods being fruits and vegetables which you can eat as much as you want of. It shows pictures of these kids with their “results.” Some of these results are based on BMI. (Don’t even get me started.) And they claim it is “a scientifically-proven behavior change program designed to help kids and teens ages 8-17 reach a healthier weight, derived from Stanford University’s Pediatric Weight Control Program.”
When I look up Stanford University’s Pediatric Weight Control Program, I find a link to the program, itself. And there are two things I particularly took note of. 1) That the program is for *families.* And 2) this quote on the programs site: “Since 1999, more than 80% of participating children and adolescents have achieved age-appropriate weight reduction.” Which tells me nothing about whether or not they have gone on in the future to maintain the lifestyle, or if they lost the weight while in the program only to gain it back. Because every dieter I know has lost weight. The question is always “did they gain it back?” For some of us, we have gained and lost hundreds of pounds. Successfully losing weight does not add up to a “scientifically-proven behavior change.” If it did, WW would already be out of business. But they already know that.
The biggest issue I have heard about this is that it is setting children up for eating disorders by forcing them to see certain foods as good or bad. I don’t disagree. Though I am not 100% on this bandwagon. There is a saying I am fond of. “Genetics loads the gun, but lifestyle pulls the trigger.” I am not saying that every kid will have a warped view of food because of this. But my guess is that it is parents who are upset about a child’s weight, who have already made an issue of it, that will be acquiring this app for their children to “fix” what they see as a problem. It will teach children that green foods, of which you can have as much as you would like, are “diet foods.” To this day, I refuse to eat celery or raw carrots. These two foods are so ingrained in me as diet foods, and I always felt so punished when eating them when I was fat, that I have given them up completely and have never looked back. They are the foods that will make you skinny and socially acceptable. And those red foods are “special,” and “something to look forward to.” I never would have been able to love vegetables the way I do, if I were just eating them as the means of “earning” cake. When I was fat, vegetables were my punishment for being fat. Cake was for “good girls” who could get and stay thin.
Another thing I took note of was having a coach help you “set goals.” And by goals, they seem to mean weight loss goals. This screams “DIET!” to me.
When I changed my lifestyle, one of the first things I was told was to stop worrying about my weight. That in changing my eating, my weight would take care of itself. That I needed to lose my diet mentality. That I was not supposed to count calories. That I was not supposed to eat diet foods. I just had to get my eating under control, by giving up sugar and carbohydrates, because I was addicted to them. And by putting boundaries around portions and times of eating because my ideas about eating were making me feel crazy. I was encouraged to eat things I loved. I was told to eat the biggest and the best. To eat decadent meals. To use butter and oil. To find a 1 lb apple! That I get a cantaloupe bigger than my head and eat half of it for breakfast. That the problem was not with my weight, but with the fact that certain foods set up cravings. It was recommended that I quit those foods entirely. That saved my life.
I was told I did not have to exercise if I did not want to. That I was tackling my eating disorder, not my “weight problem.” Eventually I wanted to exercise, but not because of my weight. I didn’t start jogging to lose weight. I started as an act of love for my body, not an act of penance for being unattractive.
And what is this idea that you can and should be able to eat as much as you want of certain foods? Yes, I was told I could eat a giant apple. But once the apple was gone, and the meal was over, it was time to move on to the next part of my day. In my experience, this concept that I should be able to eat all day, was a big part of my problem. And I had to relearn that I not only did not need, but also did not want, to eat constantly. That the idea that I should eat all day if I wanted to, but let it be pickles and lettuce instead of chips and cake, simply reinforced my craziness around food. I needed food to cease to be my dearest companion. And that meant not eating constantly. That meant finding things to do with my time. It meant learning to sit with situations, experiences, and feelings, and not eating.
It has also occurred to me that Kurbo is putting the burden of food choices on children at a time in life when food choices should be coming from parents as a means of offering children an “eating culture,” at least for younger children. I mean, seriously, you’re going to make an 8-year-old be responsible for what they eat? Oooooooor, you could be a parent that makes meals of whole foods with lots of vegetables and fruits and who loves them and gets excited by the prospect of eating them. Perhaps one who doesn’t keep sugary drinks or sweets in the house as a regular occurrence. You could be a parent that lives a particular lifestyle and passes it along to your children.
What I am asking is what are the parents of these children eating at home? Are they unwilling to give up their soda and chips and cake, because they don’t have a “weight problem?” (I’m sure that would never mess a kid up…*eye roll*) Or they do, but they can’t live without their treats? Is this a case of “do as I say, not as I do?” And do I really need to explain to you how effective that is in practice?
But here is the kicker for me. If a parent is not willing to change their lifestyle for what they claim is the health and well-being of their child, then they need to quit it with the judgement about the child’s weight. If a parent is putting it on a child to change themselves within the family, and the family culture is not changing, the parent is just going to make that child an outcast. Because of their physical appearance. And that hurts my heart.
And of course, for me, we have to talk about sugar addiction and the “red foods.” Because one thing that I specifically read was that you are *supposed to* eat some of those red foods. And that is an excellent way to keep an addict addicted.
Just a little. Just a taste. But *nobody* can give it up entirely. That would be ridiculous/crazy/unfathomable!
What would a doctor say if you told them you had quit alcohol, cocaine, meth? Certainly not “Oh no! You still still need to have that every once in a while. Who can live without alcohol? What a terrible pressure to put on yourself.”
Look. Our country and our culture has been creating addicts for a while now. An opioid crisis. A subsequent heroin crisis because of the opioid addictions our medical community has created. And our food industry has created what is nearly an entire generation of addicts. With ultra-processed foods specifically/scientifically designed to make you want more. And we have let them. And belittled and shamed the people who have become fat as a result.
And of course it is children who have been raised on this junk who are deeply affected. So now we want these children to be shamed? Sure. What better way to ensure the next generation of weight loss, fitness, and beauty industry customers?
Ultimately my problem with Kurbo is twofold. That it seems to be a diet being sold as a lifestyle. And that it is aimed at children.
There are ways to really change your lifestyle. There are steps to take and choices to make. But I, for one, am not going to put my faith in a corporation that has made its money off of diets and selling “thinness” as an ultimate goal. And I am saddened that it has targeted children now. It’s an excellent business strategy. It is a great way to teach children early that they are lacking based on their size, and keep them paying money to achieve social acceptability. And when it doesn’t work long-term, because of sugar addiction, or an eating disorder, or because it’s really just another diet, it will probably keep quite a few of them coming back again and again. Because that one time they lost weight. And maybe this time, if they are just a little better, work a little harder, are a little more worthy, maybe *this* time it will work.